Red Montalcino

Red, redder: Red
Art direction, Brand Identity, Copywriting

Studio/ To create an exclusive event to celebrate Rosso di Montalcino, the lesser known cousin of renowned Brunello wine, the local wine Consortium commissioned an event aimed at a more youthful audience with a contemporary and international feel. Idee/ We wanted to create an abstract identity, and one which actively avoided the usual clichès associated with wine. We chose not to show the product but to represent its dynamism and versatility in the setting of this social event by using moving bubbles as a visual device. Materia/ From the naming of the event, to creating all publicity material and staging of the event, we built an identity where Red, in all its different forms and expressions, becomes the protagonist.

Photography: Garage Raw

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