Rapitalà Alta Gamma
The Birth of a jewel of elegance
3D Animation, Advertising, Art direction, Campaign, Content Production, Copywriting, Social Media Management
Studio
Alongside Tenuta Rapitalà, the prestigious Sicilian winery pioneering the island’s winemaking renewal, we helped define and relaunch their High-End Range: the most precious treasure of their Garden of Sicily. A collection of four wines – Conte Hugues, Hugonis, Gaelle, and Cielo d’Alcamo – celebrating the meeting point between Sicily and France, telling the winery’s story filled with passion, innovative spirit, and savoir-faire.
Idee
We created the “Gioiello di Eleganza” (Jewel of Elegance) concept to capture the essence of the new line, where the strength, sun, and colors of the island meet French elegance and balance, giving rise to a fresh way to experience Sicily: born 40 years ago and still celebrated today.
Materia
We took care of every detail in launching the “Gioiello di Eleganza” campaign: from labels to packaging, from the Out of Home & Digital campaign with still life, video, and social content, to trade materials, culminating in the creation of the Limited Edition special pack for the 40th anniversary and its debut at Vinitaly.
Jeweler
Giovanni Zulian
Photographer
Aldo Sodoma
Videomaker
Gabriele Compagni
Packaging
Three restylings and a brand-new label to express Tenuta Rapitalà’s elegance and vision, blending Mediterranean warmth with French charm. Two of the four references combine natural paper and pewter, mimicking a small jewel. Embossing, hot foil stamping, and raised varnishes add preciousness to harmonious shapes and naturally textured paper, pleasantly rough to the touch.
The Jewel
To give shape to the “jewel of elegance,” symbol of the line and star of the campaign, we involved a master jeweler. Starting from our 3D model, he created the mold, produced wax prototypes, and cast the silver. The final piece is unique, preserving the original imperfections of the emblem: authentic marks of a beauty steeped in history.
tenutarapitala.it
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