Meracinque
Growing wonder
Art direction, Content Production, Copywriting, Digital Advertising, Front-end Development, Social Media Management, Web Design
Studio
Born from the knowledge of a family, Meracinque is the brand that celebrates the excellence of Carnaroli Classico through the story of five sisters.
An identity rooted in agricultural traditions, offering today’s chefs a rice with unique characteristics, grown with regenerative methods in a land rich in heritage between Veneto and Lombardy.
Idee
We crafted Meracinque’s digital identity with the aim of authentically and professionally communicating the superior quality of their Carnaroli Classico and the inspiring story of five entrepreneurial sisters.
Positioning a rice of excellence in the professional B2B market meant telling a story of territory, sustainable innovation, and behind-the-scenes dedication: a challenge that called for a distinctive and solid strategy, capable of speaking directly to the world of fine dining while keeping the brand’s personal essence alive.
Materia
From social strategy to packaging, from the website to trade fair communication: we take care of every aspect of Meracinque’s communication, building an integrated ecosystem that tells the story of Carnaroli Classico excellence across every touchpoint.
A 360° approach that blends digital strategy, original content production, and a physical presence at industry events, positioning the brand as a benchmark in the world of professional gastronomy.
Photography
Studio Idee Materia, Valeria Necchio
Digital Strategy
On social media, we showcase the beauty of the land with original content created in the rice fields, interviews with the five sisters revealing the details of the project, and insights from the family’s agronomist on the production process. Each piece of content reflects the desire to share both the contemporary challenges of female entrepreneurship and those linked to agriculture, capturing the many facets and personalities involved.
Website
The website was designed primarily as a commercial tool to engage with the professional market. The user experience emphasizes immediacy, with a dedicated area for technical information and orders. The concept and design highlight the quality of the rice and its production process, while the content balances emotional storytelling with practical details for chefs and distributors.
meracinque.com
Other projects
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