Studio/ Lotion Concentrée, the best-selling, iconic, anti-hair fall treatment from Medavita, gets a new look on the eve of its 60th anniversary. Idee/ Lotion Concentrée, with its benchmark performance and safety, is an expression of unconditional love and support which lasts over time. Just like the love between mother and daughter. Materia/ With the slogan “Taking care of you for a lifetime”, the B2B and B2C campaign describes the relationship which Medavita has built with its customers over the years based on trust.
Creative Director: Emanuela Porcu
Art Director: Maja Wiszniewska