Reboot an icon
Art direction, Campaign, Copywriting, Packaging

Studio/ Lotion Concentrée, the best-selling, iconic, anti-hair fall treatment from Medavita, gets a new look on the eve of its 60th anniversary. Idee/ Lotion Concentrée, with its benchmark performance and safety, is an expression of unconditional love and support which lasts over time.  Just like the love between mother and daughter. Materia/ With the slogan “Taking care of you for a lifetime”, the B2B and B2C campaign describes the relationship which Medavita has built with its customers over the years based on trust.

Photography: Kamil Strudzinski
Creative Director: Emanuela Porcu
Art Director: Maja Wiszniewska

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