Studio/With Choice Color Elite, Medavita launches a revolutionary permanent, ammonia-free, hair colour which promises the same results as conventional dyes thanks to innovative technology which is the culmination of three years of laboratory research. Idee/ The campaign message interprets the concept of “with no limits” as a call to feel liberated, free from the need to choose between performance and naturalness. Materia/The campaign, both digital and physical, on social networks and in salons, shines light on Medavita’s innovation, where the sky reflects the richness and natural tones of the hair colour created by Choice Color Elite.
Creative Director: Emanuela Porcu
Art Director: Maja Wiszniewska