Hotel Indigo Venice

After working on other hotels within the HNH Hospitality group, we were entrusted with Hotel Indigo Venice – Sant’Elena, a 4-star boutique hotel nestled in the tranquility of the Biennale Gardens in Venice. A sophisticated and relaxing retreat with a rare private garden, plus a restaurant and bar open to external guests. An address off the beaten path yet perfectly connected to city life. A destination for international travelers seeking a more authentic, slower, and brighter Venetian experience.

The management of social channels aims to strengthen awareness and build an active, engaged, and international community.
The strategy stems from a clear positioning: The Unconventional Venice — a different kind of Venice, where nature, design, and hospitality coexist.
We created an editorial plan designed to highlight the uniqueness of the property, its location between city and lagoon, the quality of services, and the welcoming atmosphere of the garden. A narrative that speaks to a diverse audience with the same elegant yet informal tone that defines the hotel.

We redesigned the hotel’s visual and narrative strategy across its social profiles, working on multiple levels:
Art direction and copywriting to speak consistently and recognizably to different targets;
new formats, dedicated photo shoots, collaborations with travel and lifestyle creators and influencers.
An ongoing project that aims to transform social media into a digital space fully aligned with the hotel’s physical experience.