Hotel DoubleTree by Hilton Trieste

In the heart of Trieste’s historic center, just steps from Piazza Unità d’Italia and the sea, DoubleTree by Hilton Trieste welcomes its guests inside a majestic early-20th-century palace, restored to its original splendor with refined care.
An international hotel that blends the elegance of its historic architecture with the quality and comfort of contemporary hospitality. Not only rooms and suites, but also a bar, restaurant, and spaces open to the city: a true landmark for those seeking an authentic experience, between memory and modernity.

We began our collaboration with DoubleTree Trieste as part of a broader social management project for the HNH group, with the goal of enhancing the hotel’s identity and increasing its online visibility both in Italy and abroad.
Starting from the concept ‘Timeless charm, contemporary hospitality’, we developed a social strategy that conveys the hotel’s unique character: the allure of its historic interiors, its strategic position in the heart of the city, the quality of its service, and the human touch of its staff. Every piece of content was designed to evoke the hotel’s timeless atmosphere and inspire the desire to discover it, either in person or online.

We redefined the brand’s visual and narrative approach across social platforms, curating the content strategy through dedicated photo shoots and daily profile management.
New formats, targeted collaborations, and a tailored tone of voice amplify the hotel’s visibility, fostering the growth of an international community and organically increasing reach, followers, and engagement across channels.