Gruppo Saida
Inspired by glass
3D Animation, Art direction, Brand Identity, Copywriting, Front-end Development, Verbal Identity, Web Design
Studio
Gruppo Saida’s story began in the 1950s in Emilia Romagna. Since then, the company has grown to become a trusted partner in the glass packaging sector, handling design, commercialization, and distribution. They turned to us with a clear goal: to relaunch the brand and narrate the company’s evolution and future through a new identity and more coherent, recognizable communication tools.
Idee
Our concept was rooted in a simple conviction: Gruppo Saida needed to express its role as a reliable partner and problem solver, something known and appreciated by those who work with them every day. Because when Gruppo Saida takes care of packaging, clients can focus on what they do best: creating products that represent Italian excellence in wine, oil, and spirits.
Materia
Starting with the verbal identity—which included a new payoff, a more functional content hierarchy, and an authentic, consistent brand story—we redesigned the logo, selected typography, and applied the new system across both offline and digital touchpoints. Including, of course, the new website.
Brand Strategy
A major opportunity to relaunch the brand, beyond visuals, through a renewed way of telling its story. The goal was to build on the company’s long-standing positioning by giving it new strength, clarity, and depth, along with the right tools to communicate more effectively.
Audit session
We started at the beating heart of the company: its people. We organized a full day of one-to-one interviews to gather insights and understand—beyond roles and titles—what Gruppo Saida truly is, how it’s experienced from within, and how it’s perceived externally by clients and partners.
Verbal identity
This deep dive into the brand—along with the analysis and identification of the values that define its unique proposition and personality, led us to shape its DNA and content hierarchy. We defined a tone of voice, a new image, and the key messages that now anchor the brand’s new narrative.
Website
We redesigned the site’s architecture, making their extensive catalog both visually engaging and easy to navigate across all devices. To highlight the aesthetic and tactile qualities of glass, and the brand’s strong design focus, each page features 3D animations, also optimized for use across social media and other digital touchpoints.
grupposaida.it
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