Studio/ Elchim launches Anemos, a next generation hair dryer: lightweight, high-performance, the culmination of high-tech, Italian knowledge and expertise. Idee/ We wanted to capture and communicate Elchim’s new technology in every detail. The visual language used revolves around the 3D modelling of the hair dryer and its different components accompanied by descriptions of individual features. Materia/ Elchim is a long-established Italian brand in professional hairstyling. For the launch of its latest product we created the packaging and campaign video, aimed both at professionals and end consumers.