Bibione Spiaggia

Bibione Spiaggia manages the resort network of one of the Upper Adriatic’s most beloved destinations. Across miles of coastline organized into distinct sectors, thousands of daily guests search for their place in the sun. The challenge was to design a seamless wayfinding system to guide visitors from the entrance straight to their sun umbrella.

Our collaboration began with a creative pitch that we joined at an advanced stage. We chose to push beyond the brief, introducing a refined logo that perfectly matched the new strategic direction. This bolder vision won the pitch, supporting our ambition to make the brand identity simpler, fresher, more contemporary, and truly iconic.

The project kicked off with an audit of the seasonal equipment warehouse to map existing materials and identify critical flaws. From there, we built a new visual system across signage, flags, custom color coding, ticket counters, and wayfinding for sectors and subsectors, alongside tailored designs for partner hotels with reserved areas. The project also included two special extensions: Marina Dog, a dedicated beach for four legged guests with its own identity, and Oasi Lido San Giorgio, a premium resort complete with a custom logo and dedicated touchpoints.